Contagious

Making Creativity Contagious

SERVICES:

  • Media Relations
  • Business Profiling
  • Content
  • Events
Contagious

Making Creativity Contagious

SERVICES:

  • Media Relations
  • Business Profiling
  • Content
  • Events
THE COMMS CHALLENGE

Contagious, the creative and strategic intelligence firm advising household brands and marketers around the globe, was on the hunt for an agency to raise its profile in the media and drive awareness of its insights and expertise. Our team at Media Foundry was hired to do just that.

Ramadan is a period of peak charitable giving every year, so standing out at such a congested time is essential to increase donations for global projects. To highlight Ramadan’s role we devised a communications campaign around reducing food waste, a concept which proved ahead of its time before the cost-of-living crisis began to bite across the UK.

Contagious, the creative and strategic intelligence firm advising household brands and marketers around the globe, was on the hunt for an agency to raise its profile in the media and drive awareness of its insights and expertise. Our team at Media Foundry was hired to do just that.

PLAN OF ACTION

We identified the importance of positioning Contagious as experts in creativity and marketing against competitors, and so have focused largely on thought leadership opportunities.

The Contagious team is unparalleled when it comes to distilling engaging and complex insights, so we have consistently secured strategic media placements, podcasts and interviews, and features. Our coverage has run in national and vertical media such as The Times, The Daily Express and The Grocer.

Our work with Contagious is at its core a partnership. As an extension of their marketing team, we work closely to achieve KPIs and establish their spokespeople as industry leaders. The ongoing result has been a sustained increase in awareness and acclaim – a testament to Contagious creativity.

PLAN OF ACTION

We identified the importance of positioning Contagious as experts in creativity and marketing against competitors, and so have focused largely on thought leadership opportunities.

The Contagious team is unparalleled when it comes to distilling engaging and complex insights, so we have consistently secured strategic media placements, podcasts and interviews, and features. Our coverage has run in national and vertical media such as The Times, The Daily Express and The Grocer.

Our work with Contagious is at its core a partnership. As an extension of their marketing team, we work closely to achieve KPIs and establish their spokespeople as industry leaders. The ongoing result has been a sustained increase in awareness and acclaim – a testament to Contagious creativity.

RESULTS

In 2023 alone we secured 31 pieces of coverage, with an audience of over 139 million.

THE RESULTS
139M
Audience
on the Ramadan initiative in 2022, including 2 local BBC Radio interviews
31
Articles secured
on the Ramadan 2023 Hellmann’s Iftar For All initiative, including Sky News, MSN, BBC Radio Manchester and the Islam Channel.
99
Average domain authority
Total combined audience reach in 2023
TESTIMONIALS
TESTIMONIALS

Media Foundry have provided us with consistent, high quality press coverage, significantly developing our reach and contributing to our growing popularity throughout the industry.

Media Foundry have provided us with consistent, high quality press coverage, significantly developing our reach and contributing to our growing popularity throughout the industry.

They are a pleasure to work with, providing regular weekly feedback, updates and opportunities for continuous growth.’

They are a pleasure to work with, providing regular weekly feedback, updates and opportunities for continuous growth.’

Tom Bracher,

Marketing Manager at Contagious

Tom Bracher,

Marketing Manager at Contagious