25 October 2023

Media: Found - October 23

A regular digest of what we’ve been watching/ listening to, articles we’ve read and other items on our radar:

Grace-Tucker
Grace-Tucker
Grace Tucker
Account Director
An article recently popped up on my LinkedIn feed which caught my eye: ‘Women and underrepresented founders aren’t going to wait for the VC industry to transform itself’, and of course it piqued my interest.
The VC industry has long been a hindrance for founders – by this I mean founders who aren’t white males. Having recently held our own event for femtech founders and heard first-hand from these female pioneers just how fraught with misogyny the fundraising process can be (I heard recently of a male investor who couldn’t bring himself to utter the word ‘vagina’ in a meeting with a fertility business).
So, as you can imagine, I was pleasantly surprised to read the proactive language in this article, as I’m sure other founders would be. No – female and underrepresented founders aren’t going to wait for VCs to change. It might mean a longer, windier road as founders bootstrap or crowdfund (or both, and much else in between), but all the more rewarding as a result.
The article hones in on the value of a strong network (which, humble brag, I myself touched on in a recent article for Maddyness), and it couldn’t be more true. Hosting a group of women, facilitating discussion and ideas and seeing impactful connections being made, I couldn’t help but realise the power of community. The tides are turning, drop by drop, down to the words we’re choosing for journalistic purposes. And I’m here for it.
Braden-MacDonald
Braden-MacDonald
Braden MacDonald
Senior Account Executive
Who comes to mind when I mention the best-selling female artist, the highest-grossing solo touring artist, and the most remixed act of all time? If you said Madonna, you’d be right!
Who comes to mind when I mention the best-selling female artist, the highest-grossing solo touring artist, and the most remixed act of all time? If you said Madonna, you’d be right!
With a career spanning over five decades, the Queen of Pop opened her much-anticipated Celebration Tour on October 14th at The O2 in London – and I was lucky enough to be part of the spectacle. From her upbeat self-titled first album to the more politically conceptual Madame X, Madonna’s ability to evolve and adapt to the ever-changing music landscape is one of the reasons she’s maintained her status as an iconic figure. So, you can imagine the anticipation and eagerness of the ~20,000 people who travelled from all across the globe to see her perform.
The concert showcased Madonna’s perfectionism and talent to a tee, featuring a vibrant drag ball for Vogue, a beautiful tribute to AIDS victims during Live to Tell and a powerful rendition of Gloria Gaynor’s I Will Survive – a particularly poignant moment considering Madonna’s earlier health scares – which she candidly mentions during the show saying, “I didn’t think I was gonna make it.”
If you ever find yourself thinking, ‘How did Madonna create a legacy for herself?’ then The Celebration Tour is the perfect answer. The experience left me enriched and I was truly grateful to witness one of the best in the business prove that she’s still on top form. It was a true celebration of who Madonna is and what she achieved during her incredible career.
Kat-Jackson-L
Kat-Jackson-L
Kat Jackson
Head of Client Services
In a time when nearly four in five (79%) people are concerned about the spread of fake news and over half (54%) admit to having been taken in by it (per Newsworks), to work in the communications and media space means you track and try to understand how this disinformation is spreading.

In a time when nearly four in five (79%) people are concerned about the spread of fake news and over half (54%) admit to having been taken in by it (per Newsworks), to work in the communications and media space means you track and try to understand how this disinformation is spreading.

Naomi Klein’s current release Doppelganger covers just this topic, starting with the premise of being repeatedly confused with another (in this case Naomi Wolf). It also delves into erosion of identity, the duality of the digital and ‘real’ self and how those lines become blurred, how people can find themselves drawn into extremist views or conspiracy theories, as well as a description of how aspects of modern life have become tribalised and split into polar opposite stances. As someone struggling to understand how so much discourse and debate is today conducted with strictly black/white viewpoints and no room for middle ground or compromise, this is a timely and necessary exploration of this state of affairs, even if (I haven’t quite finished it yet) it offers no answers as to how to reverse the trend.
Photography of personnel: Raquel Diniz
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