Archive

We are what we consume

11 December 2022 We are what we consume. Are we? Joshua Rawson-Harris Tessa Laws Chief Executive Officer Consumer… Consumer… It’s one of those words, in the marketing world, which comes up with a disturbing regularity (when you think about it). It’s used as a de facto euphemism for person, in most cases. An audience of one. A customer. I once had a client ...

The battle for attention bandwidth

25 November 2022 The battle for attention bandwidth Kat Jackson Head of Client Services Born of frustration: antagonistic stunts and the battle for attention bandwidth Born of frustration: antagonistic stunts and the battle for attention bandwidth Stop me if you’ve heard this one.What do Joe Lycett, Just Stop Oil, and Extinction Rebellion all have in common?Whether throwing soup at multi-million pound ...

The challenges facing the Fintech sector

15 November 2022 The challenges facing the Fintech sector Kat Jackson Head of Client Services Imitation may be the sincerest form of flattery – but competition muddies the message Imitation may be the sincerest form of flattery – but competition muddies the message The UK’s fintech sector is facing a lot. Often small and scaling businesses, they are staring down the barrel ...

Media: Found – November 22

6 November 2022 Media: Found - November 22 A regular digest of what we’ve been watching/ listening to, articles we’ve read and other items on our radar: Grace Tucker Account Director Over the last week I’ve revisited my linguist roots... Over the last week I’ve revisited my linguist roots... Over the last week I’ve revisited my linguist roots and fallen back in love ...

Human Appeal

“The team at the Media Foundry have been instrumental in working with us to elevate our media stature. Flexible, strategic, and consultative, the support we have received from the team across a number of comms tactics from issues management and rapid response through to structured thought leadership in often competitive spaces has quickly become recognised and ...

TrustElevate

“Working with The Media Foundry has been a delight for TrustElevate. Their passion and commitment to raising the awareness of child safety online matches their first-class knowledge and expertise of the UK media. “We value their consultative approach and creative thinking, but most of all it’s great to find a team of likeminded people that are a ...

Media: Found – October 22

10 October 2022 Media: Found - November 23 A regular digest of what we’ve been watching/ listening to, articles we’ve read and other items on our radar: Kat Jackson Head of Client Services When you write for a living... When you write for a living... When you write for a living, it’s essential to find other writers with styles you admire and who ...

The Metaverse

9 October 2022 The Metaverse Grace Tucker Account Director The Metaverse – the next frontier of marketing? The Metaverse – the next frontier of marketing? There’s no denying that the marriage of influencer marketing and social media has been a happy oneFrom 2016 to 2021, the market soared from a $1.7 billion valuation to $13.8 billion, and is projected to reach the ...

Supporting Human Appeal

The Media Foundry chosen to support Human Appeal in the UK and beyond Manchester-based NGO, Human Appeal, has appointed communications specialists The Media Foundry to assist with ongoing press relations support in the UK and overseas.

PR: More than just a bit of Bolly

14 August 2022 PR: More than just a bit of Bolly Tom Phillips Account Executive “What even is PR?” “What even is PR?” I was met with the usual responses when I told my friends I wanted to work in PR – ‘don’t you just get paid to take people out for drinks?’, ‘what even is PR?’, and AbFab quotes were ...