ŌMA

A year in cinema like no other

SERVICES:

  • Comms Strategy
  • Media Relations
  • Business Profiling
  • Narrative Building
ŌMA

A year in cinema like no other

SERVICES:

  • Comms Strategy
  • Media Relations
  • Business Profiling
  • Narrative Building
THE COMMS CHALLENGE

Ōma is an intimate, vibrant and unforgettable cinematic experience. Its unique architecture with modular pods puts the entire audience in a prime position, to experience film in a whole new way.

During the pandemic, we were tasked with launching the innovative design in the UK - when all cinemas were closed.

Ōma is an intimate, vibrant and unforgettable cinematic experience. Its unique architecture with modular pods puts the entire audience in a prime position, to experience film in a whole new way.

During the pandemic, we were tasked with launching the innovative design in the UK - when all cinemas were closed.

WHAT WE DID

We secured a feature placement for the first visuals of the Ōma Cinema with the Daily Mail, before expanding into an omni-channel social media activation.

This activation spread through movie fan forums, and was used as a backdrop on TikTok and Reddit for massive social engagements.

We then seeded the images to the press, bringing the social media hype and the unique Ōma style out to the world’s media to inspire the cinema industry for a future beyond Covid.

WHAT WE DID

We secured a feature placement for the first visuals of the Ōma Cinema with the Daily Mail, before expanding into an omni-channel social media activation.

This activation spread through movie fan forums, and was used as a backdrop on TikTok and Reddit for massive social engagements.

We then seeded the images to the press, bringing the social media hype and the unique Ōma style out to the world’s media to inspire the cinema industry for a future beyond Covid.

WHAT CAME NEXT

Our 2022 campaign was so successful that it attracted the attention of Hellmann’s Mayonnaise, which has been developing its own messaging around reducing food waste.

We developed this partnership for the 2023 Ramadan campaign. This time around, we distributed co-branded food parcels to UK food banks in Birmingham, Manchester and London, to support anyone experiencing food poverty, irrespective of faith.

Working closely with Hellmann’s PR team, we launched the campaign to local and national media, to raise awareness of the Iftar For All food boxes, and to champion the important message of tackling food poverty while reducing food waste at a peak time in the Islamic calendar.

THE RESULTS
THE RESULTS
+10000
Likes on social media
+65,000 likes on Reddit and 40,000 on Twitter.
+80
Articles globally
from CNBC (US), Empire (UK and Australia), and Gulf News (UAE).
+2 billion
Audience reached
motivated movie fans!
TESTIMONIALS

“The team at the Media Foundry have been instrumental in working with us to elevate our media stature.

Flexible, strategic, and consultative, the support we have received from the team across a number of comms tactics from issues management and rapid response through to structured thought leadership in often competitive spaces has quickly become recognised and respected throughout our organisation.”

Adam Zeidan,

Global PR, advocacy and research manager at Human Appeal

Adam Zeidan,

Global PR, advocacy and research manager at Human Appeal