8 August 2023

Media: Found - August 23

A regular digest of what we’ve been watching/ listening to, articles we’ve read and other items on our radar:

Grace-Tucker
Grace-Tucker
Grace Tucker
Senior Account Manager
I’m very torn of late – pink and black are my two favourite colours. While I’m drawn into the heady tones of Barbie with kitsch rose-hued delight, I was pulled to the darkness of Oppenheimer.
Don’t get me wrong, there were moments of visceral frustration at watching a close-knit group of powerful men make decisions that could destroy the planet, but these were assuaged or outweighed by the sheer magnitude of the subject matter. Without getting too Kantian about the sublime, Oppenheimer blew me away.
It didn’t tell the story I was expecting, but it did speak to the power, subterfuge and corruption at the heart of America’s military industrial complex – and just at the right time too, on the eve of the UFO Congressional hearing last week (another jaw-dropper!).
Staggering performances across the Oppenheimer board, and special props to both the cast who walked out of the UK premiere to support the strikes, and to the sound department for a mix that brought it all together seamlessly.
Maybe Barbie and childlike reminiscence will be next, but for now, I’m enjoying the dark side.
Drisha-Jain-Left
Drisha-Jain-Left
Drisha Jain
Junior Account Executive

Let me tell you about my love affair with London!

Let me tell you about my love affair with London!

For as long as I can remember, I had this dream of being in the heart of the city, and now, here I am, living that dream for a whole year.
For as long as I can remember, I had this dream of being in the heart of the city, and now, here I am, living that dream for a whole year.
As an Indian stepping into the enchanting world of London, it feels like I’ve walked straight into a mesmerising Bollywood love story. They weren’t kidding when they said London summers are the absolute best. Picnics at Hyde Park, heated arguments with friends while watching a F1 screening (Verstappen FTW!), meeting new people at pubs/bars, and sunbathing under the scorching sun in a hot tub – it’s a dream come true! Those long daylight hours and the vibrant high-streets add an extra sparkle to this incredible city.
Living in London has always been a fantasy, but let’s not forget the chilly and gloomy months of winter. Yet, even amidst the darkness, there’s an inexplicable joy to be found. Cozy little dates at Winter Wonderland, the unexpected snow nights, and starting a party early (because, come on, 4 PM is practically night already!). What more would we need to be happy here?!
Amidst the bustling chaos, London has this unique way of bestowing a sense of calmness. It’s a city that embraces both tranquillity and a fast-paced life, making it irresistible to anyone who sets foot here. London, with all its Bollywood-esque charm, has captured my heart and woven itself into the fabric of my dreams. Each day here feels like a scene from a captivating film.
Still, would it be a sin if I have yet to savour an authentic English breakfast?!
Kat-Jackson-L
Kat-Jackson-L
Kat Jackson
Head of Client Services
Something of a pink postscript. I’ve written at length about the Barbie movie juggernaut and the profound power of pink this summer, but an additional thought occurred.
Something of a pink postscript. I’ve written at length about the Barbie movie juggernaut and the profound power of pink this summer, but an additional thought occurred.
The inevitable backlash is starting to kick in – is the unavoidability of Barbie merch, posters, etc actually overexposure?
There are always naysayers, those contrarians who want to puncture hype. Given the wide potential audience for this movie, broad appeal calls for a broad approach. All too many recent movies have reduced their marketing budgets as the multiplex is still getting back to pre-pandemic powers. This assumption of ‘if you screen it, they will come’ is not entirely panning out, and while big box offices are out there, the cinema industry as a whole is still struggling.
Barbie’s marketing strategy has not only been true to its roots – the merch is EVERYWHERE. It has also given movie promotion and the wider marketing mix a good energy injection. From out-of-home, ambient, promotional partnerships, posters, to stunts – Barbie has reminded marketers that reduced budgets also mean reduced exposure – as well as (frankly) much less fun.

The response and virality of the campaign along should be encouraging marketers to think more expansively – beyond the confines of the toybox.

The response and virality of the campaign along should be encouraging marketers to think more expansively – beyond the confines of the toybox.
Photography of personnel: Raquel Diniz
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